{"id":3522,"date":"2022-12-13T16:03:04","date_gmt":"2022-12-13T07:03:04","guid":{"rendered":"https:\/\/www.y-enjin.co.jp\/medichoku\/wp\/?p=3522"},"modified":"2022-12-27T17:53:43","modified_gmt":"2022-12-27T08:53:43","slug":"branding-definition-publicr-elations","status":"publish","type":"post","link":"https:\/\/www.y-enjin.co.jp\/medichoku\/blog\/branding-definition-publicr-elations\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u3068\u306f\uff1f\u5f79\u5272\u3084\u30d5\u30ed\u30fc\u3001\u6210\u529f\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u306b\u304a\u3044\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5dee\u5225\u5316\u3057\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3059\u3002\u4f01\u696d\u304c\u5229\u76ca\u3092\u51fa\u3059\u3053\u3068\u3067\u7af6\u4e89\u529b\u3092\u5f37\u5316\u3057\u3001\u6210\u9577\u3092\u7d9a\u3051\u308b\u306b\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u3084\u5f79\u5272\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044\u3001\u5177\u4f53\u7684\u306a\u30d5\u30ed\u30fc\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u3042\u308f\u305b\u3066\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u3001\u5206\u6790\u65b9\u6cd5\u306a\u3069\u3092\u7d39\u4ecb\u3059\u308b\u305f\u3081\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6982\u8981<\/a><ul><li><a href=\"#i-2\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9<\/a><\/li><li><a href=\"#i-3\">\u30d6\u30e9\u30f3\u30c9\u306f\u9ad8\u7d1a\u54c1\u3068\u306f\u9650\u3089\u306a\u3044<\/a><\/li><li><a href=\"#i-4\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5f79\u5272<\/a><ul><li><a href=\"#i-6\">\u4fa1\u683c\u7af6\u4e89\u304b\u3089\u629c\u3051\u51fa\u305b\u308b<\/a><\/li><li><a href=\"#i-7\">\u5229\u76ca\u7387\u304c\u4e0a\u304c\u308b<\/a><\/li><li><a href=\"#i-8\">\u4f01\u696d\u306e\u793e\u4f1a\u7684\u4fa1\u5024\u304c\u4e0a\u304c\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-9\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u7a2e\u985e<\/a><ul><li><a href=\"#i-10\">\u30a2\u30a6\u30bf\u30fc\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/a><\/li><li><a href=\"#i-11\">\u30a4\u30f3\u30ca\u30fc\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/a><\/li><li><a href=\"#BtoC\">BtoC\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/a><\/li><li><a href=\"#BtoB\">BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/a><\/li><\/ul><\/li><li><a href=\"#i-12\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306e\u30d5\u30ed\u30fc<\/a><ul><li><a href=\"#i-13\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306e\u5e02\u5834\u5206\u6790<\/a><\/li><li><a href=\"#i-14\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#i-15\">\u5b9f\u969b\u306e\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8<\/a><\/li><li><a href=\"#i-16\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u8a55\u4fa1<\/a><\/li><\/ul><\/li><li><a href=\"#i-17\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6210\u529f\u306e\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#i-18\">\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3064<\/a><\/li><li><a href=\"#i-19\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u78ba\u7acb<\/a><\/li><li><a href=\"#i-20\">\u5206\u6790\u306e\u5fb9\u5e95<\/a><ul><li><a href=\"#3C\">3C\u5206\u6790<\/a><\/li><li><a href=\"#PEST\">PEST\u5206\u6790<\/a><\/li><li><a href=\"#SWOT\">SWOT\u5206\u6790<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#i-21\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6982\u8981<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6982\u8981\u306b\u3064\u3044\u3066\u3001\u5b9a\u7fa9\u3084\u8003\u3048\u65b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-2\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u4e00\u9023\u306e\u6d3b\u52d5\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3092\u985e\u4f3c\u3057\u305f\u5546\u54c1\u304b\u3089\u533a\u5225\u3059\u308b\u3088\u3046\u306a\u4fa1\u5024\u3084\u6982\u5ff5\u306e\u3053\u3068\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3092\u5f62\u4f5c\u308b\u306e\u306f\u30c7\u30b6\u30a4\u30f3\u3084\u30ed\u30b4\u3001\u72ec\u81ea\u306e\u6a5f\u80fd\u3084\u5229\u4fbf\u6027\u3001\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u3084\u5546\u6a19\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u5dee\u5225\u5316\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u306b\u6d78\u900f\u3057\u3001\u88fd\u54c1\u304c\u300c\u305d\u306e\u4f01\u696d\u306a\u3089\u3067\u306f\u306e\u3082\u306e\u300d\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3066\u3053\u305d\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u6210\u529f\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-3\">\u30d6\u30e9\u30f3\u30c9\u306f\u9ad8\u7d1a\u54c1\u3068\u306f\u9650\u3089\u306a\u3044<\/span><\/h3>\n<p><span style=\"font-weight: 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400;\">\u305f\u3068\u3048\u3070\u30b9\u30fc\u30d1\u30fc\u3084\u30b3\u30f3\u30d3\u30cb\u3067\u3082\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306b\u89aa\u3057\u307f\u3084\u5b89\u5fc3\u611f\u3092\u899a\u3048\u3066\u3082\u3089\u3044\u3001\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3055\u308c\u308b\u305f\u3081\u306b\u3082\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-4\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u9055\u3044<\/span><\/h3>\n<p><span style=\"font-weight: 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400;\">\u3053\u306e\u3088\u3046\u306b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5225\u7269\u3067\u3059\u304c\u3001\u305d\u308c\u305e\u308c\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u76f8\u4e92\u3092\u9023\u643a\u3055\u305b\u3066\u9032\u3081\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p>\n<h2><span id=\"i-5\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5f79\u5272<\/span><\/h2>\n<p><span style=\"font-weight: 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400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u3044\u306a\u3044\u4f01\u696d\u3082\u591a\u304f\u3001\u81ea\u793e\u3067\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3048\u3070\u96c6\u5ba2\u304b\u3089\u8ca9\u4fc3\u307e\u3067\u304c\u6709\u5229\u306b\u306a\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u306f\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3057\u307e\u3059\u304c\u3001\u5927\u304d\u306a\u52b9\u679c\u304c\u898b\u8fbc\u3081\u308b\u3053\u3068\u304b\u3089\u3001\u6311\u6226\u3059\u308b\u4fa1\u5024\u306f\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-7\">\u5229\u76ca\u7387\u304c\u4e0a\u304c\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u304c\u5546\u54c1\u3092\u9078\u3076\u969b\u306f\u3001\u4fa1\u683c\u306e\u5b89\u3055\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u6a5f\u80fd\u3001\u30a4\u30e1\u30fc\u30b8\u3084\u5b89\u5fc3\u611f\u3082\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u81ea\u793e\u306e\u4fe1\u983c\u304c\u9ad8\u307e\u308c\u3070\u3001\u9ad8\u5358\u4fa1\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3067\u3082\u58f2\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u3092\u7bc9\u304f\u3053\u3068\u306b\u3088\u3063\u3066\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u4e0a\u304c\u308b\u3068\u3001\u96c6\u5ba2\u3084\u8ca9\u4fc3\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3082\u6291\u3048\u3089\u308c\u307e\u3059\u3002\u30b3\u30b9\u30c8\u3092\u5408\u7406\u5316\u3057\u3066\u8ca9\u58f2\u3067\u304d\u308c\u3070\u3001\u5229\u76ca\u7387\u306e\u4e0a\u6607\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-8\">\u4f01\u696d\u306e\u793e\u4f1a\u7684\u4fa1\u5024\u304c\u4e0a\u304c\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3068\u3001\u9867\u5ba2\u3084\u5f93\u696d\u54e1\u304b\u3089\u306e\u4fe1\u983c\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u81ea\u793e\u306e\u793e\u4f1a\u7684\u306a\u4fe1\u7528\u304c\u9ad8\u307e\u308c\u3070\u682a\u4fa1\u304c\u5b89\u5b9a\u3057\u3001\u5805\u5b9f\u306a\u904b\u55b6\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u9700\u8981\u304c\u9ad8\u307e\u308b\u3053\u3068\u3067\u4ed6\u793e\u3068\u306e\u53d6\u5f15\u30fb\u4ea4\u6e09\u3067\u512a\u4f4d\u306b\u7acb\u3061\u3084\u3059\u304f\u306a\u308a\u3001\u4f01\u696d\u304c\u6210\u9577\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u4eba\u4e8b\u63a1\u7528\u306e\u969b\u306b\u3082\u4eba\u304c\u96c6\u307e\u308a\u3084\u3059\u304f\u3001\u512a\u79c0\u306a\u4eba\u6750\u306e\u7372\u5f97\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u304c\u3088\u304f\u306a\u308c\u3070\u65e2\u5b58\u306e\u9867\u5ba2\u306e\u5229\u7528\u304c\u898b\u8fbc\u3081\u3001\u65b0\u4e8b\u696d\u3078\u306e\u53c2\u5165\u3082\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span id=\"i-9\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u7a2e\u985e<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3088\u3063\u3066\u56db\u3064\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-10\">\u30a2\u30a6\u30bf\u30fc\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a2\u30a6\u30bf\u30fc\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u306a\u3069\u81ea\u793e\u306e\u5916\u5074\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u3053\u3068\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u3044\u3046\u3068\u30a2\u30a6\u30bf\u30fc\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u6307\u3057\u307e\u3059\u3002\u793e\u5916\u306b\u5bfe\u3057\u3066\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u660e\u78ba\u306b\u3057\u3001\u9867\u5ba2\u306b\u5e83\u304f\u767a\u4fe1\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-11\">\u30a4\u30f3\u30ca\u30fc\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30ca\u30fc\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u3001\u5f93\u696d\u54e1\u306a\u3069\u81ea\u793e\u306e\u5185\u5074\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u3053\u3068\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3084\u30d3\u30b8\u30e7\u30f3\u3001\u30d0\u30ea\u30e5\u30fc\u3092\u793e\u5185\u306b\u6d78\u900f\u3055\u305b\u3001\u793e\u5185\u306e\u6c42\u5fc3\u529b\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u30a4\u30f3\u30ca\u30fc\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u3067\u3059\u3002\u30a4\u30f3\u30ca\u30fc\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u3046\u307e\u304f\u3044\u304f\u3068\u3001\u826f\u8cea\u306a\u5546\u54c1\u4f5c\u308a\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u3001\u30a2\u30a6\u30bf\u30fc\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p>\n<h3><span id=\"BtoC\">BtoC\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">BtoC\uff08Business to Consumer\uff09\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u3001\u4f01\u696d\u304b\u3089\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u3059\u3002 BtoC\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u306f\u3001\u6d88\u8cbb\u8005\uff08\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\uff09\u304c\u611f\u3058\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u8fd1\u5e74\u3067\u306f\u5c0f\u58f2\u5e97\u3092\u631f\u307e\u305a\u3001\u81ea\u793eEC\u30b5\u30a4\u30c8\u306a\u3069\u3067\u88fd\u54c1\u3092\u6d88\u8cbb\u8005\u306b\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3001DtoC\uff08Direct to Customer\uff09\u306e\u8003\u3048\u65b9\u3082\u5e83\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u80cc\u666f\u306b\u306f\u3001SNS\u306e\u666e\u53ca\u306b\u3088\u3063\u3066\u4f01\u696d\u3068\u6d88\u8cbb\u8005\u306e\u8ddd\u96e2\u304c\u8fd1\u3065\u3044\u305f\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"BtoB\">BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">BtoB\uff08Business to Business\uff09\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u3001\u4f01\u696d\u5bfe\u4f01\u696d\u306e\u53d6\u5f15\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u3059\u3002BtoB\u306e\u53d6\u5f15\u306f\u5bfe\u9762\u304c\u4e3b\u6d41\u3067\u3057\u305f\u304c\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u4f34\u3044\u3001BtoB\u3067\u3082\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u6280\u8853\u529b\u3092\u58f2\u308a\u306b\u3057\u3066\u304d\u305f\u65e5\u672c\u306eBtoB\u4f01\u696d\u3053\u305d\u3001\u305d\u306e\u6280\u8853\u529b\u306e\u9ad8\u3055\u3092\u5916\u90e8\u306b\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span id=\"i-12\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306e\u30d5\u30ed\u30fc<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306e\u4e3b\u306a\u30d5\u30ed\u30fc\u306f\u5e02\u5834\u5206\u6790\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u6c7a\u5b9a\u3001\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3001\u65bd\u7b56\u8a55\u4fa1\u306e\u56db\u3064\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30d5\u30ed\u30fc\u306e\u5185\u5bb9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-13\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306e\u5e02\u5834\u5206\u6790<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u307e\u305a\u5927\u5207\u306a\u306e\u306f\u5e02\u5834\u5206\u6790\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3067\u3059\u3067\u306b\u30aa\u30f3\u30ea\u30fc\u30ef\u30f3\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308b\u5834\u5408\u3001\u8986\u3059\u3053\u3068\u306f\u5bb9\u6613\u3067\u306f\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u5f37\u529b\u306a\u7af6\u5408\u4ed6\u793e\u304c\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u5e02\u5834\u3084\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305f\u3060\u3057\u3001\u56f0\u96e3\u3092\u627f\u77e5\u3067\u3042\u3048\u3066\u7af6\u5408\u4ed6\u793e\u306b\u7acb\u3061\u5411\u304b\u3046\u3053\u3068\u3082\u4e00\u3064\u306e\u3084\u308a\u65b9\u3067\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u52b9\u306a\u5e02\u5834\u5206\u6790\u306e\u624b\u6cd5\u306b\u306f3C\u5206\u6790\u3001PEST\u5206\u6790\u3001SWOT\u5206\u6790\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u306f\u5f8c\u307b\u3069\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-14\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b21\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u306f\u5e02\u5834\u5206\u6790\u3092\u3082\u3068\u306b\u8003\u3048\u3001\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3057\u305f\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u793a\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u5927\u5207\u306a\u3082\u306e\u306f\u3001\u8ab0\u306b\u5411\u3051\u305f\u30d6\u30e9\u30f3\u30c9\u306a\u306e\u304b\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u65b9\u6cd5\u3001\u4ed8\u52a0\u4fa1\u5024\u306e\u4ed8\u3051\u65b9\u3001\u76ee\u6307\u3059\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u56db\u70b9\u3067\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-15\">\u5b9f\u969b\u306e\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u5206\u6790\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u6c7a\u5b9a\u304c\u5b8c\u4e86\u3059\u308c\u3070\u3001\u3044\u3088\u3044\u3088\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u79fb\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u5ba3\u4f1d\u65b9\u6cd5\u304c\u5927\u5207\u3067\u3059\u3002\u30ed\u30b4\u3084\u30c7\u30b6\u30a4\u30f3\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306a\u3069\u3092\u7528\u3044\u3066\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u7684\u78ba\u306b\u767a\u4fe1\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u5a92\u4f53\u3084\u624b\u6cd5\u3082\u3080\u3084\u307f\u306b\u65b0\u3057\u3044\u3082\u306e\u3084\u6d41\u884c\u308a\u306e\u3082\u306e\u3092\u9078\u629e\u305b\u305a\u3001\u30a4\u30e1\u30fc\u30b8\u306b\u3042\u3063\u305f\u3082\u306e\u3092\u9078\u3076\u3053\u3068\u304c\u5b9f\u8cea\u7684\u306a\u52b9\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-16\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u8a55\u4fa1<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u304a\u3044\u3066\u306f\u5b9f\u65bd\u5f8c\u306e\u52b9\u679c\u691c\u8a3c\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u52b9\u679c\u691c\u8a3c\u306b\u306f\u8a8d\u77e5\u5ea6\u30fb\u30a4\u30e1\u30fc\u30b8\u5909\u5316\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3001Web\u5e83\u544a\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u5206\u6790\u306a\u3069\u3092\u7528\u3044\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u611b\u7740\u3084\u4fe1\u983c\u306f\u300c\u9867\u5ba2\u63a8\u5968\u5ea6\u8abf\u67fb\u300d\u3067\u6570\u5024\u5316\u3067\u304d\u3001\u5ba2\u89b3\u7684\u306b\u898b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u52b9\u679c\u3092\u691c\u8a3c\u3057\u305f\u7d50\u679c\u3068\u3057\u3066\u3001\u76ee\u6a19\u307b\u3069\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u5e02\u5834\u5206\u6790\u3084\u767a\u4fe1\u65b9\u6cd5\u3092\u691c\u8a0e\u3057\u76f4\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span id=\"i-17\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6210\u529f\u306e\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u3001\u9867\u5ba2\u8996\u70b9\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3001\u5206\u6790\u5fb9\u5e95\u306e\u4e09\u70b9\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-18\">\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3064<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u9867\u5ba2\u76ee\u7dda\u3092\u91cd\u8996\u3057\u305f\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u5916\u304b\u3089\u898b\u305f\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u4fa1\u5024\u304c\u751f\u307f\u51fa\u305b\u307e\u3059\u3002\u81ea\u793e\u306e\u5f37\u307f\u306f\u5185\u5074\u304b\u3089\u3067\u306f\u6c17\u3065\u304b\u306a\u3044\u5834\u5408\u304c\u3042\u308b\u305f\u3081\u3001\u5916\u90e8\u306e\u610f\u898b\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u9577\u6240\u767a\u898b\u306e\u8fd1\u9053\u3067\u3059\u3002\u5ba2\u89b3\u7684\u3067\u591a\u9762\u7684\u306a\u5206\u6790\u3092\u884c\u3044\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306b\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u7684\u78ba\u306b\u3064\u304b\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span id=\"i-19\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u78ba\u7acb<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306f\u3001\u9867\u5ba2\u304b\u3089\u3069\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3063\u3066\u307b\u3057\u3044\u304b\u3068\u3044\u3046\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u65d7\u5370\u3068\u306a\u308b\u3082\u306e\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u78ba\u7acb\u3059\u308b\u306b\u306f\u3001\u5546\u54c1\u4f5c\u308a\u3084\u30ed\u30b4\u30fb\u30c7\u30b6\u30a4\u30f3\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3084\u5ba3\u4f1d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u81f3\u308b\u307e\u3067\u4e00\u8cab\u3055\u305b\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u4e00\u3064\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u7d5e\u3063\u3066\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u529b\u5f37\u3044\u5370\u8c61\u3092\u6b8b\u305b\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p>\n<h3><span id=\"i-20\">\u5206\u6790\u306e\u5fb9\u5e95<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u5206\u6790\u304c\u5927\u5207\u3067\u3059\u3002\u6709\u52b9\u306a\u5206\u6790\u65b9\u6cd5\u306b\u306f3C\u5206\u6790\u3001PEST\u5206\u6790\u3001SWOT\u5206\u6790\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u7528\u3044\u3066\u5206\u6790\u3092\u5fb9\u5e95\u3057\u3001\u6709\u52b9\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><span id=\"3C\">3C\u5206\u6790<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u81ea\u793e\uff08Company\uff09\u3001\u9867\u5ba2\uff08Customer\uff09\u3001\u7af6\u5408\uff08Competitor\uff09\u306e3C\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u5185\u90e8\u74b0\u5883\u3068\u3057\u3066\u81ea\u793e\u3092\u3001\u5916\u90e8\u74b0\u5883\u3068\u3057\u3066\u9867\u5ba2\u30fb\u7af6\u5408\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3001\u3053\u306e\u4e09\u3064\u306e\u7acb\u5834\u3092\u6226\u7565\u7684\u4e09\u89d2\u95a2\u4fc2\u3068\u6349\u3048\u3066\u5206\u6790\u3057\u307e\u3059\u30023C\u306e\u4ed6\u306b4C\u30845C\u3068\u3044\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><span id=\"PEST\">PEST\u5206\u6790<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u653f\u6cbb\uff08Politics\uff09\u3001\u7d4c\u6e08\uff08Economy\uff09\u3001\u793e\u4f1a\uff08Society\uff09\u3001\u6280\u8853\uff08Technology\uff09\u306e\u56db\u3064\u306e\u8981\u7d20\u304b\u3089\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002PEST\u5206\u6790\u3067\u306f\u5916\u90e8\u74b0\u5883\u304c\u73fe\u5728\u304b\u3089\u5c06\u6765\u306b\u308f\u305f\u3063\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u81ea\u793e\u306b\u53ca\u307c\u3059\u304b\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u4e8b\u696d\u6226\u7565\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u30fb\u8ab2\u984c\u306e\u6d17\u3044\u51fa\u3057\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><span id=\"SWOT\">SWOT\u5206\u6790<\/span><\/h4>\n<p><span style=\"font-weight: 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